I was sitting at my desk trying to decide what to blog about this week. I decided to turn to the latest news headlines for ideas. As I’m going through the top stories (at least the ones I can think of), I realize that what gets people talking are the most outlandish and disturbing stories. So disappointing…
Example 1: Crazy Stephen Slater. We’ve allowed a disgruntled flight attendant to be the top news story for days. His ex-wife was the lead guest on The Today Show yesterday and his face was on the cover of USA Today. Really??
Lesson: If you want to be a media sensation and have your Facebook fan base grow nine gazillion percent, do something reckless and immature, and maybe break the law while you’re at it.
Example 2: My colleague Ada Hatzios recently attended a PRSA luncheon. In her recap of the event, she mentioned that one of the panelists (a reporter who will remain anonymous) mentioned that he would rather cover death than a company who donated a playground in New Orleans. [sigh]
Lesson: Sometimes your pitch, no matter how timely and awesomely executed, will be trumped by a serial killer who was captured in the Atlanta airport on his way to Israel.
Since I can’t recommend to my clients that they should deploy the plane’s emergency slide on their next business trip, or quit their job in dramatic fashion (well, I guess I could, but I’d like to keep my job), it looks like we’ll have to settle with getting coverage the old-fashioned way. Brainstorming cool ideas, researching reporters, drafting crafty pitches, and hoping that the Dow doesn’t drop 1,000 points on the day of your launch.