Guess what? I’m a winner! A winner of what, you ask. I’ve won the Reynolds Baked for You Baking Cups!
This may not be much of a perk for you, but it definitely is for me. I go bonkers for baking and I’ve been trying to win something, anything for the past 22 years. After all my years of trying to win trips to Disney through a Lunchables contest, or a year’s supply of Fruit Roll-ups, I finally win something by making a comment on a blog post. My simple share on Wendy Shannon’s With A Southern Twist got me a win.
Yes, I am excited about the “Fashionista Cupcakes” that I’ll be baking after I receive Reynolds’ new baking cups so that I can not only share my baked goods, but also show off my fancy cake cups from Reynolds. After all, that was the ultimate purpose of the blog giveaway and smart marketing too.
As my colleague Amy wrote in a previous post, “[Blogs] have become part of mainstream media. Influencing, inspiring, creating debate and keeping us up-to-date on the latest and greatest…[and]…as PR professionals, blogging enhances our clients’ SEO, drives traffic and enhances thought leadership among their audiences.”
Blogs have become a source for individuals and provide a medium for conversations to occur on a particular topic. And with bloggers’ increasing influence, it only makes sense for companies like Reynolds to reach out to these influencers and create online advocates who engage in their communities and spread the word about its new product, especially since cupcakes are all the rave.
Reynolds’ outreach to blogs like With A Southern Twist, Good Housekeeping and MomTrends was not coincidental. They are leveraging effective marketing channels to connect with their target audience, increasing visibility for the brand and the product, creating conversations about the new non-fading chic cupcake cups and encouraging consumers to purchase the product. I’ll be receiving a eight-pattern Baked for You Baking Cups sample kit from Reynolds, just enough to test the cups, fall in love with them (I’m sure I will) and spread the word with others.
My Cookerly colleagues understand the importance of using traditional media in combination with social media such as blogs to engage audiences, raise visibility and drive sales or action. While blogs may never replace traditional media, the blogosphere can serve a role – small or large, depending on the client – in pushing stories about a client to the forefront. They can be (and are) posted at any time and easily shared with others, even serving as leads for reporters seeking a story. What used to be a vessel for personal thoughts and commentary has evolved into a place for advertising and education, but I have no complaints. I can only hope that my next blog comment can win me a 2010 Range Rover.