2011 marks the 20th anniversary of Cookerly Public Relations. Time truly does fly when you’re having fun. This year will mark my 14th year here, and my peers Chip Stewart and Jane Stout also have long tenures, with 18 years for Chip and 13 for Jane. Even after all of this time, we’re still energized daily by the work that we do, the clients we serve, and most of all – by the chance to work with our colleagues here to continuously grow and improve the agency.
Last week, we launched the first of what we hope will be a series of videos, with Five Questions for Carol Cookerly. If you haven’t had the chance to check it out, take a look and hear from “the horse’s mouth” her thoughts on the agency, what makes us different, and why she believes Cookerly has continued to flourish in times of both tough economic circumstances and a dramatically changing communications arena.
In my view, the things that make Cookerly different from other agencies include our dedication to “diving in deep” on clients’ businesses (who knew I’d be an expert on both air pollution standards and payment processing – and enjoy it?); as well as our commitment to reporting results over billing for process.
Carol’s business strategy is a large part the reason behind this results-oriented culture. She believes, “We’re hired to impact businesses. I think we have proven to be a better resource than the average PR firm because we understand the business side. Being a team of good business people, we have been able to understand complicated business propositions, to cut to the heart of what needs to be done and to get results. At other firms, they’re focused on being PR people and not focused on wearing the shoes of the person with whom they are dealing. They’re not in the shoes of the client, so they’re not thinking, ‘If I push this domino, all these other things are going to happen.’ Time and time again we hit the nail on the head because we grasp something unspoken about the business proposition and are able to deliver results.”
So, it’s an honor to be here for the 20th anniversary of Cookerly Public Relations. Here’s to 20 more.