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Author Archives: Sarah Jones

A Little Less Talk, A Lot More Action

Random ThoughtsBy Sarah JonesFebruary 14, 2014Leave a comment

Let’s be honest, public relations is an industry that gets a lot of (pardon the pun) flack for shilling half-truths and over-promising but under-delivering. That’s PR at its worst. At its best, PR creates a channel…

Lemons to Lemonade: A Sour Review Doesn’t Spell Disaster

Issues Management, Media RelationsBy Sarah JonesNovember 27, 2012Leave a comment

When infamously snarky New York Times restaurant critic Pete Wells skewered Guy Fieri’s new Times Square restaurant last week, the controversy went viral. Sarcastic questions targeting the quality of food and Fieri’s personality with harsh, punishing…

Why Post or Tweet When You Can Hangout?

Digital Communications, Social MediaBy Sarah JonesSeptember 27, 2012Leave a comment

Social media has opened the floodgates of interaction between organizations and their publics, though much of that conversation currently takes place with a keyboard. Consider that more than 4 billion hours of YouTube videos are viewed…

Social Media Frenzy Surrounds Shark Week

Digital Communications, Social MediaBy Sarah JonesAugust 13, 2012Leave a comment

If you’ve logged into Facebook or Twitter over the past few days, you’re probably well aware that it’s Shark Week. In its 25th year, the annual week-long programming event continues to gather steam, which is fueled…

Cookerly PR | Public Relations, Communications & Marketing Services
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Matt Cochran

Corporate Communications

matt cochranAs a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.

Industry expertise includes banking/finance, energy and automotive across clients such as SunTrust Banks, Colonial Pipeline and Mercedes-Benz USA. Recently, Matt helped launch SunTrust’s first Super Bowl ad and generate earned media for the grand opening of SunTrust Park, the home of the Atlanta Braves.

Matt is also a member of Cookerly’s crisis response team and has experience managing major crises generating national headlines.

Other areas of expertise include designing/implementing communications campaigns, media relations, executive speech writing, media training, survey design and execution, and more.

A Georgia State University graduate with a degree in economics, Matt served as managing editor of the student newspaper. He attended graduate school at George Washington University, receiving a master’s degree in strategic management, public policy and economics (MPA).

Interested in talking about corporate communications?

CLICK HERE

AF_Logo-color_NEW

Fresh perspectives for venerated national healthcare advocacy organization

The Arthritis Foundation has undergone significant changes and seeks to build upon a renewed direction with fresh perspectives. The foundation relies on Cookerly to infuse new ideas, raise national awareness and engage internal stakeholders to support the organization’s new and powerful “Champion of Yes” branding. The comprehensive communications strategies and tactics conceived and implemented for the foundation put a national focus on the critical nature of arthritis and are helping reinvigorate the organization’s image of one committed to conquering the insidious and debilitating disease.

napa

Putting our “know how” into practice

NAPA AUTO PARTS, the nation’s top brand in the automotive aftermarket, is ramping up its retail operation across the country with grand reopening celebrations to show off its transformed “top stores,” expanded inventory and “NAPA Know How.” Cookerly designed a creative program that has successfully sparked conversations across media and social media channels in the target markets, enhanced community relationships, built awareness/visibility, increased customer traffic at store events and helped boost NAPA sales and follow-on business.

Sheryl Sellaway

Corporate Communications

As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.

An award-winning speechwriter, Sheryl comes to the firm with over 20 years’ expertise in media relations, employee communications and community affairs. Some of her best work has occurred while leading product launches, handling crisis situations, managing senior leadership meetings and overseeing employee events.

Sheryl is a Georgia native with an MBA from Amber University and a bachelor’s degree from Georgia State University. Active in the community, she is a Leadership Atlanta graduate currently serving on several boards including Bethany Christian Services. Sheryl is an author, pen collector, avid runner, mentor and philanthropist.

Interested in talking about corporate communications?

CLICK HERE

Mike Rieman

Consumer, Corporate & Media

mike riemanAs vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.

Mike comes to the firm with more than a decade of public relations and journalism experience. As a former news editor, Mike understands how to work with his clients to craft stories that garner recognition on traditional and social media channels. He has led numerous award winning campaigns for a number of clients, including Cancer Treatment Centers of America, Construction Market Data Group and the Georgia Emergency Management Agency’s Ready Georgia campaign. Favorite recent assignments include a campaign to announce McDelivery, McDonald’s new delivery service.

Mike is a native of Tulsa, Oklahoma and a graduate of the University of Georgia where he earned a degree in speech communications. He serves on the PRSA Georgia Chapter Programming Committee and is an avid sports fan and trail runner. He resides in Kennesaw with his wife and two children.

Interested in talking about consumer, corporate or media?

CLICK HERE