Let’s be honest, public relations is an industry that gets a lot of (pardon the pun) flack for shilling half-truths and over-promising but under-delivering. That’s PR at its worst. At its best, PR creates a channel…
When infamously snarky New York Times restaurant critic Pete Wells skewered Guy Fieri’s new Times Square restaurant last week, the controversy went viral. Sarcastic questions targeting the quality of food and Fieri’s personality with harsh, punishing…
Social media has opened the floodgates of interaction between organizations and their publics, though much of that conversation currently takes place with a keyboard. Consider that more than 4 billion hours of YouTube videos are viewed…
If you’ve logged into Facebook or Twitter over the past few days, you’re probably well aware that it’s Shark Week. In its 25th year, the annual week-long programming event continues to gather steam, which is fueled…
As a senior vice president at Cookerly, Matt helps organizations protect and advance their reputations and bottom lines through strategic communications programs. Using creativity, planning and flawless execution, he works with a team to deliver compelling public relations campaigns that produce results and support clients’ business objectives.
As vice president of Cookerly, Sheryl Sellaway uses her extensive corporate communications background to lead consumer PR efforts, deliver strategy for marketing programs and share expertise about community initiatives.
As vice president at Cookerly, Mike Rieman specializes in building and maintaining relationships with the media and has an excellent track record of landing significant placements in print and broadcast media including USA Today, Wall Street Journal, Bloomberg and Money Magazine.